Recraft

Recraft AI is a generative AI design platform that enables users to create and edit high-quality visuals such as images, vector graphics, icons, and mockups using simple text prompts. Developed by the London-based company Recraft, the tool is designed especially for designers, marketers, and content creators who need consistent and brand-ready visuals. Unlike many AI image generators, Recraft focuses on professional design workflows by allowing users to control styles, color palettes, and layouts while generating scalable vector or raster images. Through its web-based studio and API, users can quickly produce assets for websites, marketing campaigns, social media, and product designs with a consistent visual style.

What is it?

Recraft AI is a modern AI-powered design platform built to help creators generate professional graphics quickly and consistently. The tool focuses on producing both raster images and scalable vector graphics, making it especially useful for designers who need icons, illustrations, logos, and marketing visuals that remain editable and high-quality at any size. By using simple text prompts, users can create unique visual assets while maintaining control over style, colors, and brand consistency.

The platform is designed for designers, marketers, content creators, and startups who need fast visual production without complex design software. With features like style libraries, background removal, image editing, and batch generation, Recraft AI helps streamline the creative workflow from concept to final design. Its web-based interface and API integration also allow teams to easily generate assets for websites, social media, presentations, and digital products while keeping a unified design style across projects.

Features

• AI Image Generation – Create high-quality images from simple text prompts. The platform interprets detailed descriptions and produces professional visuals for marketing, social media, and creative projects.
• Vector Graphic Generation (SVG) – Generate scalable vector graphics such as icons, logos, and illustrations that remain sharp at any size, making them ideal for branding and print materials.
• Image-to-Vector Conversion – Upload existing raster images or sketches and convert them into editable vector graphics for easy resizing and design editing.
• Custom Style Creation – Build reusable design styles by uploading reference images. The AI analyzes colors, layout, and design patterns to maintain consistent visuals across projects.
• Mockup Generator – Instantly place designs on real-world products such as packaging, merchandise, or marketing materials to visualize how the design will look in use.
• Background Removal & AI Editing – Remove backgrounds, erase unwanted objects, and modify specific parts of an image using AI editing tools like inpainting or area modification.
• Image Upscaling – Improve image resolution while preserving detail, allowing low-resolution images to be enhanced for high-quality digital or print use.
• Typography & Text Rendering – Generate images with clear and well-aligned text, making it easier to design posters, ads, and branded graphics directly with AI.
• Multiple Aspect Ratios – Create visuals in various formats (1:1, 16:9, 9:16, etc.) suitable for social media, websites, or print layouts.
• API & Workflow Integration – Access the platform via API or export assets in formats like SVG, PNG, and JPG for use in design tools or development workflows.

Price

The free plan allows users to explore the platform’s tools and features, making it suitable for personal use, learning, and testing. For those who want to create content for professional or commercial purposes, paid plans are available. These plans provide expanded usage along with full ownership and commercial rights for the generated content.